MADE FOR SHOPIFY STORES

Find out why
they didn’t buy.

Fix it. Then see if it worked.

Sell&Tell asks your shoppers why, right when they hesitate. Get a Monday brief: What stopped them, what it cost you, and the fix.

21 days free. No card needed.
Then $179/month. Billed through Shopify.

YOUR STORE. THEIR UNANSWERED QUESTION.01 / 04
Fashion storefront example
iIRISNotices the pause. Asks why.

“I like it. I’m just not sure.”

Find the missing reassurance.
Before changing the price.
Different shelves. Different reasons.

More than a lost sale.
A chance to learn.

01
AskCatch the hesitation.
02
TellKnow what to fix.
03
GradeSee if it worked.

She was
this close.

Your analytics counted her. Drew a chart. "Traffic's up," it said. Your bank account didn't get the memo.

Not one tool you own asked her why. So, you did what the rest of us do: 10% off, fingers crossed.

THE HESITATION MOMENTS YOUR ANALYTICS CAN'T TRACK... UNTIL NOW

FROM HESITATION TO YOUR NEXT MOVE

It asks. It tells.
Then it grades itself.

A shopper’s question becomes a clear action.
And every action comes back with a verdict.

01 / ASK

A small question.
At the right moment.

When a shopper hesitates, Iris asks what’s holding them back. One question, written for that product. One tap to answer.

  • Triggered by hesitation, not a timer
  • Never interrupts checkout
  • Your name, colors, and voice
Help with excellent manners +

At most three panels per visit, minutes apart. Never the same one twice. Ignored panels fade; a quick dismissal gives shoppers 15 minutes of quiet. No interruptions on catalog pages or while typing a coupon.

THE SHOPPER’S VIEW Product example

CONFIDENCE, WITH THE EVIDENCE ATTACHED

Clear about what we know.
Honest about what we don’t.

↗ Answers you can act on

  • Where shoppers get stuck.Price, fit, reviews, delivery, or missing product details.
  • What they’re actually asking.Their own words. The answers your page may be missing.
  • What happened after your fix.A clear verdict, with the time window and shopper count.

— Lines we won’t cross

  • No shopper profiles.No names, emails, age, or gender. We read moments.
  • No invented certainty.No medical advice, product effectiveness scores, or guessed review sentiment.
  • No pressure tricks.No fake scarcity, invented stock counts, or countdowns.
Every "no" on the right is why you can trust every "yes" on the left.

ONE PLAN. EVERY FEATURE.

Let your store
be the proof.

Start with 21 days free. See what shoppers are telling you before you decide what’s worth changing.

  1. 01
    Connect your Shopify store.

    Turn on tracking. No code to paste.

  2. 02
    Make Iris your own.

    Set your branding. Review your product’s questions.

  3. 03
    See it as a shopper.

    Try the panel. Your first brief follows the evidence.

THE FULL PICTURE21 days free
$179/ month

After your free trial. Billed through Shopify.


  • Product-specific shopper questions
  • Your weekly, prioritized action plan
  • Before-and-after measurement
  • Your brand. Every feature included.
  • No per-visitor charges or usage tiers
Get started

No card for the trial. Cancel in one click.

A FEW FAIR QUESTIONS

Good questions.
Straight answers.

Something else on your mind?

Let’s talk
Is this a chatbot?+

No, it’s a small panel that asks one relevant question when a shopper hesitates, then steps back. Shoppers can tap an answer or ask in their own words. You see what they said.

Will it annoy my shoppers?+

Only the stuck ones ever see it. A dozen doubts, shown 166 ways: the price checked three times, two options flipped back and forth, Add to cart hovered over and never pressed. It slides in only when enough of those add up. Browsers never meet it. And it has manners: three a visit at most, never on checkout, never twice, and a fast dismissal buys 15 minutes of silence.

Does it work outside fashion, beauty, and wellness?+

Yes. It reads your catalog and drafts questions for your products. Choose “Other” during setup. You review and can reword the questions before shoppers see them.

Do you make changes to my store?+

No. You make every change. It tells you what to change, hands you the checklist, then measures what happened.

Can it look and sound like our brand?+

Yes. Choose its name, logo, color, and voice: Friendly, Professional, or Refined. A live preview shows how it will appear in your store.

Do you store shoppers’ personal information?+

No names, emails, or personal profiles. Sell & Tell records what happened during a visit, without creating a profile of the person.

Does a “Worked” verdict prove my change caused it?+

No. It compares your store before and after, rather than running a controlled test. Promotions, stock, and seasonality can affect the result. Every verdict includes the time window and shopper count—and “No clear change” is a real outcome.

What happens after the 21-day trial?+

You choose. By day 21 it knows your store far better than on day 1, and every week it learns more. Keep it: $179 a month through Shopify. Cancel in one click: nothing charged, and we hold your data for 7 days in case you come back, then delete it.

How soon will I see something useful?+

The panel is working on day one, with questions written from your catalog. The Monday Brief needs real visits: cards appear as shoppers answer, a dollar figure only after 40 shoppers, and a quiet week says "Nothing needs a decision this week" rather than turn a handful of visits into a claim. A verdict waits up to 30 days for 30 or more shoppers rather than judge on too few.

YOUR NEXT MOVE STARTS WITH A BETTER QUESTION

Less guessing.
More knowing.

Your shoppers already know
what’s holding them back.
It’s time you did, too.

Get started 21 days free · Then $179/month

Iris asks a shopper what is holding them back on a product page.

YOUR NEXT MOVE

Get started with
Sell & Tell.

21 days free. Then $179/month.
Billed through Shopify.

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