Insights
AI-generated intelligence and actionable recommendations
📅
Custom
Priority Fixes
Needs attention
3
New issues detected today
Top Pain Point
Most mentioned
Jeans Fit
54% of shoppers mention this
Sentiment Score
Overall reactions
8.2/10
Positive product reactions
🔧
Priority Fixes
3 new
Fit Anxiety
54% mention jeans fit issues
From Sell: "Biggest struggle?"
Segment Breakdown
Jeans
54%
Tops
22%
Dresses
14%
Unsure
10%
📉 Pain map
Most shoppers aren't chasing trends. They're trying not to be betrayed by denim at 3pm.
Over half of conversations mention jeans fit. Top pain: waist vs hips, then sitting comfort.
Fix First
Rewrite denim bullets: "No waist gap, cut for curves, comfy sitting all day."
Do Next
Add videos showing jeans while sitting, bending, moving.
Stop
Stop only showing jeans on standing models. Sitting shots reveal the truth.
Purchase Barrier
45% hesitate on size/fit uncertainty
From Sell: "What makes you hesitate?"
Segment Breakdown
Size/fit
45%
Returns
25%
Price
20%
No worries
10%
🚧 Friction point
45% hesitate on size/fit. This is your #1 conversion killer - and it's fixable.
Size uncertainty isn't about bad sizing - it's about bad communication. They don't trust the size chart.
Fix First
Add "fit predictor" quiz: "Tell us your usual size in [competitor], we'll translate."
Do Next
Show size on real customers: "Sarah is 5'4", size 8, wearing Medium"
Stop
Stop hiding returns policy. Make it impossible to miss: "Free returns, no questions."
Value Perception
$40-$80 sweet spot gets 58% of "Very me" reactions
From Sell: "Happy price zone?"
Segment Breakdown
$40-$80
58%
Under $40
25%
$80+
17%
💚 Sweet spot
The $40-$80 range is where love and logic meet. Your conversion goldmine.
This band has highest "Very me" rate. Quality without overspending = "I deserve this" without guilt.
Fix First
Keep hero pieces here. If bestsellers creep above $80, test a $79 version.
Do Next
Use bundles under $150: "Top + jeans + accessory for $139"
Stop
Don't discount aggressively. They need confidence they're paying fair, not hunting sales.