Demo · Fashion Stop, a fictional store · every number is dummy data
SELL&TELL
☕
A Monday briefing belongs on a desk.
With coffee, a big screen, and five quiet minutes. Your phone can peek, but the good stuff is wider than your thumb.
Copied. Open it on the big screen when the coffee is ready.
This week· Sep 11–Sep 17
The few things worth your attention, ranked by money.
Tracking live
Good morning, Fashion Stop. 5 decisions worth your attention. Start with the first one.
↗
Made this week$1,196
About $100 below a typical week ($1,200–$1,700).
✦
Recovered by Sell&Tell$104
Sales we helped with: 2 shoppers tapped an answer, then bought.
◈
Still at stakeup to $1,507/mo
$1,005–$1,507 estimated from the findings below
Your briefing
Decide what to do
Fix first · #1Money on the table$435–$652/mo estimated
The size or strength they wanted was gone
475 of your 6096 shoppers in the last 30 days, 8% of them. Notify-when-back + sibling variant suggestions keep these shoppers.
Evidence: High475 shoppers · last 30 days
✓
Do this
Notify-when-back + sibling variant suggestions keep these shoppers.
Fix first · #2Money on the table$328–$492/mo estimated
Weighing up the price
722 of your 6096 shoppers in the last 30 days, 12% of them. Consider surfacing a value comparison or a smaller-quantity option.
Evidence: High722 shoppers · last 30 days
✓
Do this
Consider surfacing a value comparison or a smaller-quantity option.
Fix first · #3Money on the table$242–$363/mo estimated
Wanted it sooner, or it was out of stock
310 of your 6096 shoppers in the last 30 days, 5% of them. Show in-stock + delivery ETA inline; backorder messaging when out.
Evidence: High310 shoppers · last 30 days
✓
Do this
Show in-stock + delivery ETA inline; backorder messaging when out.
＋3
3 more findings are ranked and waiting. Clear a slot and the next one rolls in.
This week· Sep 11–Sep 17
The few things worth your attention, ranked by money.
Tracking live
Good morning, Fashion Stop. 5 decisions worth your attention. Start with the first one.
↗
Made this week$1,196
About $100 below a typical week ($1,200–$1,700).
✦
Recovered by Sell&Tell$104
Sales we helped with: 2 shoppers tapped an answer, then bought.
◈
Still at stakeup to $1,507/mo
$1,005–$1,507 estimated from the findings below
Active work
From decision to measured answer.
Starting a change saves the baseline. Measurement begins only after the change is live.
0implementing1measuring
MEASURING
Waiting for an honest verdict
↗
LiveStarted Sep 53 days to verdict
The size or strength they wanted was gone
Day 12 of 14
6,096 shoppers seen so far. Enough for a fair verdict.
EARLY READ—No number until the window closes
This week· Sep 11–Sep 17
The few things worth your attention, ranked by money.
Tracking live
Good morning, Fashion Stop. 5 decisions worth your attention. Start with the first one.
↗
Made this week$1,196
About $100 below a typical week ($1,200–$1,700).
✦
Recovered by Sell&Tell$104
Sales we helped with: 2 shoppers tapped an answer, then bought.
◈
Still at stakeup to $1,507/mo
$1,005–$1,507 estimated from the findings below
The honest ledger
Did it work?
Every verdict compares your store before and after. Estimates end here.
3measured1worked1no clear change1made it worseSep 6↓ Made it worse
Example: price raised to $84 on the $76 jeans
Worth undoing
Sep 5— No clear change
Example: new photos on the $76 jeans
Kept, no cost to keep
Sep 4✓ Worked
Example: size guide moved next to the price on the $76 jeans
Keep it in place
i
“No clear change” is a real answer. Noise never becomes a win here. When a change hurts, the verdict says so.
Your data, answering back
Ask Iris
Ask your store anything. Get a plain answer.
Tracking live
I
IRIS · YOUR DATA, ANSWERING
What do you want to know?
Answers come from your own sales and shopper data. Nothing is made up: when the data cannot answer, Iris says so.
Good places to start
Questions owners ask
Your data, answering back
Ask Iris
Ask your store anything. Get a plain answer.
Tracking live
I
IRIS · YOUR DATA, ANSWERING
What do you want to know?
Answers come from your own sales and shopper data. Nothing is made up: when the data cannot answer, Iris says so.
You
What is the one thing I should fix first?
I
Irisfrom your store’s own data
Based on the latest insights, the most important thing to address is shopper hesitation due to a lack of clear size and fit information. This issue came up with 433 shoppers in the last 30 days.
To fix this, you should review the product pages where this hesitation occurs. Make sure the wording, photos, and answers to obvious questions about size and fit are as clear as possible.
Your shelf, three piles
Products
What is selling, what is leaking, and what is not ready.
Tracking live
Selling4 products
sold to real shoppers this week
Losing you money2 products
up to $1,507/mo at stake, estimated
Quiet or not ready98 products
thin pages or no attention yet
ProductThis weekWhat the data saysStatus
✓
100 active products on your shelf. Synced from Shopify.
Stories, not logs
Shoppers
The visits worth reading, already picked out.
Tracking live
The sales you nearly won
Real visits, told plainly. Newest first.
01
Anonymous shopper · First visit11 hrs ago
Not sure how much to take: Cloud Wrap Dress
Landed on Cloud Wrap Dress. Flipped between one option and another, 3 times. Left.
02
Anonymous shopper · First visit11 hrs ago
The size or strength they wanted was gone: Cloud Wrap Dress
Landed on Cloud Wrap Dress. Paused on the price for 13 seconds. Came back to it again. Left.
03
Anonymous shopper · First visit11 hrs ago
Not sure how much to take: Cloud Wrap Dress
Landed on Cloud Wrap Dress. Flipped between one option and another, 3 times. Left.
04
Anonymous shopper · First visit11 hrs ago
The size or strength they wanted was gone: Cloud Wrap Dress
Landed on Cloud Wrap Dress. Paused on the price for 13 seconds. Came back to it again. Left.
05
Anonymous shopper · First visit11 hrs ago
Not sure how much to take: Cloud Wrap Dress
Landed on Cloud Wrap Dress. Flipped between one option and another, 3 times. Left.
◉
Privacy by design. These are anonymous behaviour stories. No names, no emails, no personal data.
Stories, not logs
Shoppers
The visits worth reading, already picked out.
Tracking live
What shoppers told you
Real visits, told plainly. Newest first.
01
Anonymous shopper · First visit3 days ago
The size or strength they wanted was gone: Classic Slim Jeans
Landed on Classic Slim Jeans. Paused on the price for 38 seconds. Came back to it again. Tapped “Still weighing the price”. Left.
02
Anonymous shopper · First visit6 days ago
The size or strength they wanted was gone: Classic Slim Jeans
Landed on Classic Slim Jeans. Paused on the price for 52 seconds. Came back to it again. Tapped “Is it worth $76?”. Left.
03
Anonymous shopper · First visit6 days ago
The size or strength they wanted was gone: Classic Slim Jeans
Landed on Classic Slim Jeans. Paused on the price for 62 seconds. Came back to it again. Tapped “Is it worth $76?”. Left.
04
Anonymous shopper · First visit7 days ago
The size or strength they wanted was gone: Classic Knit Scarf
Landed on Classic Knit Scarf. Paused on the price for 10 seconds. Came back to it again. Tapped “What's it actually made of?”. Left.
05
Anonymous shopper · First visit7 days ago
The size or strength they wanted was gone: Classic Cotton Tee
Landed on Classic Cotton Tee. Paused on the price for 10 seconds. Came back to it again. Tapped “Show me alternatives”. Left.
◉
Privacy by design. These are anonymous behaviour stories. No names, no emails, no personal data.
This week· Sep 11–Sep 17
The few things worth your attention, ranked by money.
Tracking live
Good morning, Fashion Stop. 5 decisions worth your attention. Start with the first one.
↗
Made this week$1,196
About $100 below a typical week ($1,200–$1,700).
✦
Recovered by Sell&Tell$104
Sales we helped with: 2 shoppers tapped an answer, then bought.
◈
Still at stakeup to $1,507/mo
$1,005–$1,507 estimated from the findings below
Your briefing
Decide what to do
Fix first · #1Money on the table$435–$652/mo estimated
The size or strength they wanted was gone
475 of your 6096 shoppers in the last 30 days, 8% of them. Notify-when-back + sibling variant suggestions keep these shoppers.
Evidence: High475 shoppers · last 30 days
✓
Do this
Notify-when-back + sibling variant suggestions keep these shoppers.
Fix first · #2Money on the table$328–$492/mo estimated
Weighing up the price
722 of your 6096 shoppers in the last 30 days, 12% of them. Consider surfacing a value comparison or a smaller-quantity option.
Evidence: High722 shoppers · last 30 days
✓
Do this
Consider surfacing a value comparison or a smaller-quantity option.
Fix first · #3Money on the table$242–$363/mo estimated
Wanted it sooner, or it was out of stock
310 of your 6096 shoppers in the last 30 days, 5% of them. Show in-stock + delivery ETA inline; backorder messaging when out.
Evidence: High310 shoppers · last 30 days
✓
Do this
Show in-stock + delivery ETA inline; backorder messaging when out.
＋3
3 more findings are ranked and waiting. Clear a slot and the next one rolls in.
This week· Sep 11–Sep 17
The few things worth your attention, ranked by money.
Tracking live
Good morning, Fashion Stop. 5 decisions worth your attention. Start with the first one.
↗
Made this week$1,196
About $100 below a typical week ($1,200–$1,700).
✦
Recovered by Sell&Tell$104
Sales we helped with: 2 shoppers tapped an answer, then bought.
◈
Still at stakeup to $1,507/mo
$1,005–$1,507 estimated from the findings below
The honest ledger
Did it work?
Every verdict compares your store before and after. Estimates end here.
3measured1worked1no clear change1made it worseSep 6↓ Made it worse
Example: price raised to $84 on the $76 jeans
Worth undoing
Sep 5— No clear change
Example: new photos on the $76 jeans
Kept, no cost to keep
Sep 4✓ Worked
Example: size guide moved next to the price on the $76 jeans
Keep it in place
i
“No clear change” is a real answer. Noise never becomes a win here. When a change hurts, the verdict says so.
MEASUREMENT · COMPLETED Sep 6↓ Made it worse
Example: price raised to $84 on the $76 jeans
BEFORE2.2%620 shoppers, 14 days→AFTER1.6%605 shoppers, 14 days
MEASURED−$52buying rate of the shoppers this change touches
Measurement windowAug 23–Sep 6Compared againstThe 14 days before the change went live↓
